Wednesday, July 22, 2015

Logos and branding

The logos for FARMS and the Maxwell Institute feature symbols from Hebrew, Greek, Egyptian--and stylized Mesoamerican glyphs. No wonder they insist on a Mesoamerican setting for the Book of Mormon. Mesoamerica is part of their brand!

.FARMS  Maxwell Institute

FARMS logo
old logo copy

I can't think of another educational or scholarship institute that displays such a deep bias on a matter of ongoing research as to declare its position in its logo.

Contrast that to the Harvard logo: "VERITAS" meaning "Verity" or "Truth." Yale seeks "light and truth." Oxford declares "The Lord is my Light."

    Image result for oxford university logo meaning

The Maxwell Institute is so deeply invested in Mesoamerica that they chose the Mesoamerican glyph for their podcast logo they use for every topic. Okay, it looks kind of cool, but it also reflects a groupthink mindset that will be extremely difficult to change.


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