I strongly support the idea of what FairMormon purports to be--a useful web-based resource for factual information and useful answers. FairMormon would be an awesome resource if it was actually fair.
Fairness includes transparency and openness to other faithful interpretations and perspectives.
But the organization instead is an advocate for specific intellectual fads and it uses anonymity to obfuscate its editorial objectives and provide plausible deniability to the scholars and others who provide content.
Yesterday FairMormon published a response to the publicity about the videos they released under their TITS (This Is the Show) brand. Yeah, they actually think that's a cool brand name.