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That should mean tremendous success. Donors who have contributed all that money should be pleased. Right?
What is the real-world result? Have millions of people embraced the Book of Mormon as a result of all this effort?
In fact, there is an inverse correlation between the money BMC raises and spends and the growth of the Church. While correlation isn't the same as causation, when we think about what BMC is doing, maybe the correlation does reflect causation.
Consider that BMC actively teaches everyone that the prophets were wrong about the New York Cumorah (M2C). BMC teaches that Joseph Smith didn't really translate anything or use the plates but instead used a stone in a hat to produce the Book of Mormon (SITH). Apparently they think repudiating the teachings of the prophets somehow increases faith in the teachings of the prophets. But the data speaks for itself.
Isn't it obvious to everyone that the more money BMC spends, the worse the outcomes?
Benny Hill explained the inverse relationship.
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BMC donors are specifically and deliberately donating to promote M2C. They know BMC is merely a dba (doing business as) front for BMAF.org, whose logo is even more explicitly M2C than the BMC logo.